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Swift Giant Limited (Bubbleye)

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Bubbleye 透過(guò)自然語(yǔ)言處理和機(jī)器學(xué)習(xí)技術(shù)允許廣告平臺(tái)預(yù)測(cè)用戶的興趣。針對(duì)數(shù)百萬(wàn)個(gè)數(shù)據(jù)點(diǎn)進(jìn)行排序,以找到應(yīng)用程序和用戶之間最大價(jià)值的聯(lián)繫,提高用戶留存率和貨幣化率。

The lack of precise targeting in mobile advertising results in poor quality advertisements and costly user acquisition costs for app developers. Using advertising analytics, Bubbleye’s natural language processing and machine learning driven technology allows ad platforms to predict a user’s interests. It sorts through millions of data points to find the nexus of maximum value between apps and users, thereby increasing install rates by 30% and resulting in higher user retention and monetization.